A good business logo is an extremely valuable asset: It communicates your organisation's values, and sets you apart from your competition. Below are a selection of logos that I have created either for clients or for personal experimentation.
MKC Accounting
A local Accounting and Taxation Services Business recently hired me to provide a new logo for their forthcoming rebrand. They will be embarking on the next stage of their journey with a new name and brand identity, and it was a pleasure to be able to assist them with that. I look forward to seeing their business grow from strength to strength in the coming years.
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PacifiGo.
PacifiGo are an Australian small business specialising in 'Go' supplies (the boardgame). PacifiGo's owner contacted me about creating a logo for his business, and this is what I was able to deliver to him:
From the PacifiGo website, this is what the business owner had to say about both the design and his experience of partnering with me in the creation of this logo:
'I’m just so excited about our new logo – designed by the excellent Alex Clelland – that I wanted to show it off to you all!.....Alex was very patient and able to wade through my vague suggestions and thoughts, and managed to turn out that really cool logo you see adorning the top of this update (and the top of the website!). So if you need any graphic design work done, I strongly recommend him!'
'I’m just so excited about our new logo – designed by the excellent Alex Clelland – that I wanted to show it off to you all!.....Alex was very patient and able to wade through my vague suggestions and thoughts, and managed to turn out that really cool logo you see adorning the top of this update (and the top of the website!). So if you need any graphic design work done, I strongly recommend him!'
Sharpe Psychology Concept
My wife's parents own a Psychology Business in Mareeba, North Queensland. I created a new logo for them (purely conceptual).
This logo is effective because the 'mark' (The SP loveheart symbol) is visually striking while also unique amongst a sea of similarly themed psychology business logos which focus on the brain.
Dynalight Studios
Dynalight Studios is the name of a group of Central Queensland University students that created a series of advertisements targeted at Domestic Violence perpetrators and the society that enables them. I was a part of that group during my final year of university, and I created a logo that represented our group:
Leaning into the 'Golden Age' feel of the word 'Dynalight', I created a logo that perfectly captures our idyllic memories of simpler times in the film industry.